The Initiative (LOCI), a public/private partnership, is spearheaded by the Rochester-based Center for Environmental Information in cooperation with the Finger Lakes-Lake Ontario Watershed Protection Alliance (FL-LOWPA) and SUNY Brockport. An important aspect of the Initiative’s mission statement is “To enlist and retain broad public commitment for remediation, restoration, protection, conservation, and sustainable use of Lake Ontario’s coastal region—New York’s North Coast…” Steps toward this goal have included the development of an Executive Committee and Board of Representatives constituting of key stakeholders.